This short documentary is about Mr Forest who responsibly invests in Africa's forest in pursuit of local value addition, decent employment, efficient wood use, and a greater concern for long-term forest sustainability.
We worked with IIED directly to concept, produce, shoot, and edit this 4 minute video for social media and a longer 11 minute video for live presentation striking a balance between all the actors in this complex story.
After the completion, we also managed the Chinese distribution side, Wechat, Weibo, Tencent, traditional television media, and several live screenings with panel discussions.
Over the year it took from first discussion to distribution, we filmed in Beijing, Shanghai, and Mozambique (getting stuck in Kenya which is a whole story on in itself)