DESTINATION BRITISH COLOMBIA // MUSIC VIDEO ZHAO LEI
Tourism Internet Documentary
For this video we worked with Beijing homegrown music star, Zhao Lei, and teamed him up with Vancouver born music video director Kevan Funk to shoot the singer/songwriter's very first video outside of China.  Not only was this to give them an amazing reason to go out and shoot in the beautiful wilderness of British Colombia, but in it capturing all the natural cultural exchanges that occur as two people from two languages collaborate together.  
There is a documentary technique that I always strive for, it's called the "jumanji" effect.  I try to understand my subjects, then think how would they react in certain scenarios in order to achieve the emotions that drive the story.
Client : Destination Canada
Agency : FlowCS
Director : Jason Lee Wong
Camera : Sony FS7